Web designing for mobile applications: What to consider?
E-commerce is in booming. Just today Alibaba has reported revenue of $4.84 billion. Digital marketing is the cornerstone for most businesses that advertise online. Social media has become an omnipotent and omnipresent part of the digital marketing paradigm. People have moved their browsing and daily functions to the mobile handsets. Everything is happening simultaneously.
These are some of the trends we are seeing. The industry is moving in a certain direction and we should direct the ship accordingly to move in the same. Businesses should go where the people are. If people moved into the online domain, businesses moved online. People moved to cell phones, businesses took their websites to Cellphones. You always have to move your product or service to where people are spending most of their time which is google and other social media platforms like Instagram, Facebook, Twitter and Youtube playing videos. O and by the way did you know that you can download youtube videos and watch them on your pc with sm player at sourceforge.net? People began hanging out in social networks, business started doing the same. Businesses depend on their customers. They should be ready to go where their customers go.
Mobile devices these days do what computers did earlier. They not only allow us to place and receive calls (that is a historical fact), but also order grocery and cabs. Looking up a dentist or a technician to fix the PC at home just became easier. Handsets are carried on the person offering mobility, unlike computers. As long as an internet connection is available and the battery has sufficient charge, one can use an app to purchase any service or perform a function.
Designing for mobiles requires using a different approach than for PCs. But we still want the design to be user-friendly.
When designing a website, one important task is to figure out the target audience. So, when designing the mobile version of a website, using a mobile-first design approach is the right step if it is an e-commerce website or one that provides localized information.
Mobile handsets vary. They are built on different platforms. Given that mobiles are touch-dependant, the site should be user-friendly, easily navigable and free of clutter.
Mobiles are small in size. Hence, a few design elements that work well for desktop applications don’t go for them. Multi-level menus and a menu bar at the top that eats a lot of screen space don’t work. Instead, avoid multi-level menus and use a drop-down accordion or icon on the top left or right of the screen.
The layout of the website should be in keeping with the different sizes of mobile devices. It is preferable to keep it fluid so it fits most devices. Images should be compressed for better upload speed. Remember that people pay for mobile bandwidth and it would not be a great user experience if the end user is spending more than 5 to 7 seconds waiting for your website to upload.
Other features of a mobile such as tapping to call or change, sliding to unlock, etc can be thought of when designing. One has to consider the device and make the user experience a better one.
This article was brought to you by Joevren Curmi from Curmi Marketing Website Development services in Malta.